Freshpaint Blog

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Why Traditional CDPs Fail Healthcare — and What to Do Instead

Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.

Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance

Learn how payers can protect privacy without sacrificing marketing performance.

Beyond Paid Search: How DSPs Unlock Full-Funnel ROI in Healthcare Marketing

Struggling to scale your healthcare marketing? Discover how DSPs can unlock full-funnel ROI beyond paid search.

Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them

Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.

Mar 17, 2025

by

Mark Rogers

Freshpaint Blog

Why Traditional CDPs Fail Healthcare — and What to Do Instead

Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance

Beyond Paid Search: How DSPs Unlock Full-Funnel ROI in Healthcare Marketing

Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them

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