Freshpaint helps eliminate human error by giving you an opt-in approach to data sharing for tools that aren’t HIPAA-compliant.
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Customer Data Platforms promise to make sending data to any tool easy. That’s a problem for healthcare marketers because regulations around patient privacy prohibit sharing sensitive information.
Being a healthcare marketer requires more control over the data that’s shared. That’s where Freshpaint comes in.
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Instead of requiring you to filter out sensitive data, Freshpaint’s default state doesn’t share anything at all. Freshpaint’s unique opt-in approach is the safest way to prevent inadvertently sharing protected health information with marketing tools that aren’t HIPAA-compliant.
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Take control of the visitor data across your marketing stack by using Freshpaint’s visual interface to configure which events and properties are safe to share with each of your tools.
Create consistency by using Freshpaint to configure event properties once and apply them to every event you send to a specific tool.
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Use Freshpaint to replace all your non-compliant tracking technologies so advertising and analytics tools never get PHI.
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