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Build High-Performing Audiences With Smarter, Privacy-First Targeting
“Without an understanding of how our media campaigns were performing, we were flying blind.” — DJ Willard, Priority Health
What You Can Do With Audiences
Use compliant behavioral data to reach new, high-intent prospects with precision.
- Build lookalikes from your best patient or customer segments
- Create seed audiences from completed lead forms or offline-converted patients synced into Freshpaint
Reconnect with those who showed intent but never completed their journey.
- Retarget appointment or cart abandoners with reminder messaging
- Re-engage viewers of key service pages
- Run multi-touch nurture campaigns that keep your brand fresh in the minds of those ready to convert
Drive better campaign performance and protect your spend with cleaner targeting.
- Suppress current patients from acquisition campaigns to reduce wasted spend.
- Exclude recent converters for a cooling-off period.
- Remove users in active care journeys or ineligible geographies.
- Automatically exclude unsubscribed or “do-not-market” users.
Everything You Need to Build Better Audiences
Real Impact From Leading Healthcare Organizations
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Freshpaint Audiences enables you to activate first-party segments and instantly deploy them across the supported ad platforms you use most. Build once, sync where needed, and keep your targeting consistent and compliant.
Built for Your Type of Organization
Large health systems and regional hospitals need to target patients across multiple service lines while staying compliant with HIPAA, state privacy requirements, and internal governance policies. Freshpaint Audiences helps you segment prospects by specialty interest, retarget educational content viewers, and build lookalikes from your best patients—all without exposing sensitive patient data to ad platforms.
Key Applications:
- Build lookalike audiences from high-value patients by service line (cardiology, orthopedics, women's health)
- Segment prospects based on specialty page visits and content engagement
- Exclude current patients by uploading internal suppression lists
Urgent care, outpatient, and specialty teams often generate strong bottom-funnel demand across multiple locations, but converting that has been limited by the audience tools they couldn’t safely use. Freshpaint Audiences helps you remove that barrier and tap into the data you already collect, so you can use it to drive real acquisition results.
Key Applications:
- Recover demand you’ve already earned by retargeting prospects who visited location pages or started appointment booking but didn't complete
- Build lookalike audiences from patients who actually attended appointments
- Exclude existing patients by location to prevent wasting acquisition spend
- Activate urgent care-specific audiences across Google Ads, Meta, and programmatic DSPs
From PE-backed multi-location DSOs to independent dental practices, the biggest opportunities often come from people quietly researching treatments long before they’re ready to book. Freshpaint Audiences helps marketers guide prospects through longer decision cycles, cut ad spend from patients who’ve already taken action, and bring back those who’ve stalled along the way.
Key Applications:
- Use your first-party data to find more people who resemble patients who completed high-value procedures (implants, Invisalign, veneers)
- Reconnect with prospective patients who requested consultations but didn't book or didn't show
- Exclude existing patients to focus on new patient acquisition across your DSO network
- Nurture early-stage treatment researchers through long decision cycles
National and regional payers operate under some of the most restrictive rules in healthcare (HIPAA, CMS rules, and state requirements, to name a few). Freshpaint Audiences helps teams operate within those limits while strengthening their audience targeting strategies.
Key Applications:
- Reach more people who mirror your members who complete enrollment, stay active throughout the plan year, and/or renew their coverage
- Bring back prospects who engaged last AEP but never finished enrollment, or former members who may be re-entering the market or moving to a different line of business.
- Segment by plan interest (Medicare Advantage, MedSup, D-SNP) for targeted campaigns.
- Exclude current members to maximize new member acquisition efficiency during AEP
Pharmaceutical companies, medical device manufacturers, and virtual care platforms running direct-to-consumer (DTC) campaigns need precise audience targeting without triggering regulatory violations or privacy lawsuits. Freshpaint Audiences allows marketers to safely activate compliant audience targeting strategies without pushing sensitive data downstream.
Key Applications:
- Build lookalike audiences for device trials, prescription programs, or virtual care services
- Use condition-based segmentation to create audiences based on content engagement (e.g., diabetes, hearing loss, mental health, weight loss)
- Retarget prospects who started device registrations or telehealth consultations but didn't complete
- Exclude registered device owners or active patients from acquisition campaigns
Get Even More From Your Data
Common Questions About Freshpaint Audiences
Freshpaint can be configured to support retargeting and lookalike modeling in a HIPAA-compliant manner by leveraging behavioral data that has been disassociated from its healthcare context. In this form, the data constitutes personally identifiable information (PII) but not protected health information (PHI).
No PHI is shared with ad platforms, and all activation is handled server-side using hashed or platform-specific identifiers. Final determinations should always account for marketing content, messaging, and legal counsel review.
Yes. Freshpaint can ingest event data from existing platforms such as your CRM, EHR, or CDP through CSV uploads. Initial audience ingestion is supported via CSV upload, allowing you to define and manage segments using existing systems to build richer audience segments.
No. Freshpaint Audiences is designed for marketers. You can create segments, upload CSV files, and activate audiences directly in the platform—no dev tickets, no SQL, no IT involvement required.
You can activate the same audience across every supported, connected platform. For example, build your "High-Value Patients" segment once in Freshpaint, then use it in Google Ads, Meta, Microsoft Ads, StackAdapt, Viant, and more coming soon.
Each destination has its own rules for audience activation. For example, some platforms require only a few hundred users, while others recommend larger seed lists for best performance. Because these requirements change, Freshpaint doesn’t publish a single minimum.
Generally, bigger audiences perform better, and Freshpaint will flag any audience that’s too small and help you determine how to expand it based on platform guidance.
Freshpaint supports three main types of audiences:
- Custom List Uploads: Upload lists from your CRM, EHR, or other sources to target or suppress users (e.g., suppress existing patients, target high-value lists, run one-time campaigns).
- Behavior-Based Segments: Create audiences based on what users do on your website or app (e.g., viewed a service page but didn’t book, started a form but didn’t finish).
- Custom Data Segments: Build segments using imported attributes like demographics or insurance type (e.g., adults 45+, commercially insured patients, high-lead-score users).
These options let you align targeting to real-world business rules while staying fully HIPAA-compliant.
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