The Healthcare Marketer’s Resource Library

DTC and DTP pharma marketing is entering a new era, but growth now comes with a visibility problem.

Federal guidance restricting healthcare providers' use of third-party trackers, along with the proliferation of direct-to-consumer health services, has spawned a new crop of healthtech startups promising to help beleaguered providers stay on the right side of the law.

The enrollment period ends. The debrief starts. And somewhere in that meeting, someone asks the question that makes every payer marketer's stomach drop.

The AHA ruling underscores the critical importance of ongoing privacy and compliance responsibilities for organizations handling health information.

Stay up to date on healthcare privacy with the latest legal updates, guidance, insights, and resources—all in one place.

Get expert answers to common questions about online tracking technologies, HHS guidance, and healthcare privacy compliance.

The trends in privacy and performance that are redefining the modern marketing organization.

A guide to identifying and resolving web tracker risk for high performance, hipaa-compliant marketing

Learn how to use Freshpaint's Web Tracker Manager to monitor and manage risky web trackers on your website. This will help you maintain HIPAA compliance and ensure your healthcare website protects patient information.

Urgent cares are one of the most aggressive marketing battlegrounds in healthcare. That’s why some of the fastest-growing urgent care providers are rethinking their entire marketing strategy.

The original language of HIPAA couldn't have anticipated the complexities introduced by the revolutionary changes technology has brought to healthcare.

A guide for marketers at healthcare providers to navigate hhs OCR guidance around tracking technologies.