When we started Freshpaint, it wasn’t just about solving a compliance problem. It was about helping the people inside healthcare organizations do their jobs without putting patients at risk. Teams were unknowingly sending sensitive data to analytics and ad platforms, creating real legal exposure and constant anxiety. So we built the infrastructure to give them clarity and control.
As we worked alongside our customers, we saw something more meaningful unfold. The marketers, operators, and builders we serve weren’t just staying compliant, they were advancing their strategies. With the right safeguards and infrastructure in place, they could finally run modern, effective digital programs without compromising the trust their patients place in them.
Freshpaint exists for those people. We’re still early, and the team we’re building today is shaping what this future looks like. If you want to help healthcare marketers do more, move faster, reach patients more effectively, and drive growth without compromising privacy, join us.
Ray Mina, CEO
What It Takes to Thrive Here
- We prioritize high potential over past successes. A line with a high slope grows more quickly over time.
- For us, "high slope" refers to the people that, in an extremely short period of time, achieve outsized impact and growth.
- We’re a learning organization. In a learning organization there’s no such thing as failure, there’s only failure to learn.
- Lead by example. Create natural accountability.
- Take ownership. Have agency. Be responsible for things around you.
- Execute at pace. Don't wait - ask for forgiveness rather than permission.
- No blame. Leaders are responsible for team’s failures. Teams are responsible for the successes.
- Deliver results.
- We don’t like egos. We value high empathy and understanding how
- Bring your whole self to work. We’re people who are highly engaged
- We have a strong no assholes policy. Brilliant jerks have no place
- Customers are our North Star.
- What’s important in the customer’s eyes? Focus where you and your team have the biggest impact.
- Be curious. Listen, don’t tell. We don’t win unless we understand our customers’ needs.
- Go above and beyond to make the customer happy. Regardless of if things are good or bad, deliver a great customer experience.
- Spot problems early and take ownership to resolve them.
- When something breaks, act immediately.
- Communicate clearly and early.
- We focus on outcomes over outputs.
- Deliver the simplest solution that drives the biggest impact.
- Ruthlessly prioritize; do fewer things, but do them exceptionally well.
- Measure work by results, not effort or complexity.
We Take Care of Our People
What it’s like to be a Freshpainter
