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Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them

Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.

Unlocking the Power of the Full Funnel: How St. Elizabeth Healthcare is Transforming Consumer Marketing

Learn how St. Elizabeth Healthcare built a full-funnel marketing strategy that drives growth while safeguarding patient privacy.

Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads

See how Freshpaint’s Ad Performance tool helps healthcare marketers track the full patient journey and optimize ad spend.

Meta’s New Data Restrictions for Healthcare: What We Know So Far

Meta is rewriting the rules for healthcare marketers with new 2025 data-sharing restrictions.

Feb 3, 2025

by

Mark Rogers

Freshpaint Blog

Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them

Unlocking the Power of the Full Funnel: How St. Elizabeth Healthcare is Transforming Consumer Marketing

Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads

Meta’s New Data Restrictions for Healthcare: What We Know So Far

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