Freshpaint Blog

Blog

Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker

Crack upper-funnel growth with Oar Health’s Neil Walker as he reveals how TV, radio, and SMS can build intent, lower CAC, and drive measurable healthcare marketing results.

Apr 1, 2026

by

Ronnie Higgins

Marketing Performance

Turn Enrollment Black Boxes into Your Best-Performing Channel

Transform black-box enrollment platforms into your best-performing channel with privacy-safe BOFU signals, smarter remarketing, and lower cost-per-enrollment before AEP/OEP.

Mar 31, 2026

by

Ronnie Higgins

The State of Healthcare Marketing in 2026: A Measurement Reckoning

Five trends are reshaping how healthcare marketers prove their value, and most teams don't know they're falling behind.

Mar 25, 2026

by

Sonya Pion

Marketing Performance

Revolutionizing Healthcare Marketing with a CRM with Heather Linder

Revolutionize healthcare marketing with CRM-powered precision. Discover how OU Health’s Heather Linder drives measurable growth, trust, and revenue with first‑party data.

Mar 18, 2026

by

Ronnie Higgins