Your one-stop shop to stay up-to-date with the ever-evolving world of healthcare privacy. Bookmark this page for the latest updates, reactions, and resources to prioritize healthcare privacy without compromising marketing performance.
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Discover a growing library of articles, videos, and thought leadership.
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Discover how healthcare marketers can bridge data gaps to optimize ad campaigns, prove ROI, and maintain HIPAA compliance.
In this on-demand webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
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A detailed breakdown of the events leading to the current state of privacy in healthcare marketing.
Read on to learn more about the privacy risks healthcare payers face with digital ad tracking tools.
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Download this eBook to discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.
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Freshpaint empowers companies to navigate data compliance while maintaining marketing effectiveness. The result is optimized advertising spend, reduced inefficiencies, and improved strategic outcomes. Read this article to learn more.
Get detailed insights from legal and marketing experts on what the federal court ruling about the use of third-party tracking technologies on public-facing websites means for healthcare.
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Data privacy regulations are shifting fast—lawsuits, appeals, fines, and more. Instead of trying to keep up with every single change, learn how putting privacy first can help your organization stay compliant and in control.
This article dives into how evolving state privacy laws impact your organization's handling of marketing-related health data, along with key insights and strategies to help you stay compliant.
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In March 2023, the FTC requested an additional $160M to "investigate and litigate more and increasingly complex matters. It turns out one of those complex matters is healthcare privacy. In this article we clarify the FTC's role in consumer privacy, how they enforce rules, and what healthcare orgs can do to avoid getting tripped up.
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The healthcare sector finds itself at the epicenter of a growing wave of class action lawsuits which pose major financial and reputational risks. In this article, you’ll learn how class action lawsuits work, explore notable cases, and get practical tips to stay in the clear.
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Federal guidance restricting healthcare providers' use of third-party trackers, along with the proliferation of direct-to-consumer health services, has spawned a new crop of healthtech startups promising to help beleaguered providers stay on the right side of the law.
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Freshpaint's $30M Series B promises to unlock the full potential of privacy-first marketing for all of healthcare.
The recent AHA lawsuit ruling on June 20, 2024 underscores the critical importance of ongoing privacy and compliance responsibilities for organizations handling health information. Download this one pager to learn what you need to know.
Learn what the federal court ruling about the use of third-party tracking technologies on public-facing websites means for healthcare.
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Since HHS first issued its guidance on the use of online tracking technologies, healthcare organizations have faced uncertainty and unclear directives. To address this ambiguity, we sought insights from an expert in the field.
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The FTC and the HHS joined forces to warn 130 hospital systems and telehealth providers about the HIPAA compliance risks of using web tracking technologies on their websites. Learn all about it in this article.
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Cerebral, a telehealth company, was fined $7 million by the FTC for sharing sensitive data of over 3 million users with third parties and failing to secure patient records. Find out what this means for healthcare marketers.
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Your guide to identifying and resolving web tracker risk so you can prioritize privacy without compromising marketing performance.
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In March, HHS updated its guidance to call out Customer Data Platforms as viable alternatives to web tracking technologies that don’t support Business Associate Agreements. This guidance answers several crucial questions raised by earlier advice. Read on to learn more.
In March, HHS updated its guidance to call out Customer Data Platforms as viable alternatives to web tracking technologies that don’t support Business Associate Agreements. This guidance answers several crucial questions raised by earlier advice. Watch now to learn more.
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