Most customers are up and running in 3 weeks. We handle the heavy lifting—migrating your existing tags, setting up integrations, and configuring your governance rules. No engineering resources required from your team.

Yes, Freshpaint works with direct response ad platforms from Google, Meta/Facebook, X (FKA Twitter), Reddit, Tik Tok, LinkedIn, and more. In addition, we connect to DSP platforms like The Trade Desk, StackAdapt, Viant, Basis, & MNTN. For a full list of the tools we integrate with, click here (link to https://www.freshpaint.io/integrations)

Freshpaint can be configured to support retargeting and lookalike modeling in a HIPAA-compliant manner by leveraging behavioral data that has been disassociated from its healthcare context. In this form, the data constitutes personally identifiable information (PII) but not protected health information (PHI).

No PHI is shared with ad platforms, and all activation is handled server-side using hashed or platform-specific identifiers. Final determinations should always account for marketing content, messaging, and legal counsel review.

No. Freshpaint is designed to work without ongoing engineering support.Once installed, it automatically captures user interactions, and you can configure tracking and routing without writing code.

Yes. Our Ad Performance product links to your scheduling/billing or EHR system to connect ad clicks to billed amounts. This gives you true ROAS calculations based on actual revenue generated, as well as cost per new appointment attended, not just a cost per form fill/lead.

Freshpaint safely sends attended appointments back to Google Ads as a conversion signal. By sharing privacy-safe, lower-funnel data, ad platforms can optimize for actions that lead to real outcomes. This allows you to prioritize higher-value audiences, allocate more efficiently, and reduce acquisition costs, improving your overall ROI.

Consent management platforms still allow PHI to flow to ad platforms if users consent, which creates HIPAA risk. Freshpaint is different: we filter data server-side, so PHI never reaches ad platforms regardless of consent. Plus, we give you audience targeting capabilities that consent platforms don't offer.

Learn Why CMPs Aren't Enough (Link to https://www.freshpaint.io/consent-manager)