Connect Patients to Care Faster With Compliant Maps
What HIPAA-compliant maps unlock for your site
Freshpaint sends your audience to ad platforms as anonymized lists:
- Platforms receive: "Audience ID 12345"
- Platforms never see: Patient names, conditions, or health context
- You get: Full targeting power without compliance risk
Use interactive, location-aware maps to connect visitors to the nearest, most appropriate care option.
- Show all nearby clinics, hospitals, or service-line locations in a single view
- Let visitors search by city, ZIP, or neighborhood to find the closest option
- Highlight priority locations (like urgent care or specialty clinics) with clear markers
Give patients the modern map experience they expect—pannable, zoomable, and easy to explore—without relying on consumer tools that leak data.
- Allow visitors to zoom and pan to understand the area around each location
- Help patients plan their route with surrounding streets and landmarks
- Keep maps embedded directly on your site to reduce friction and drop-off
Run maps on Freshpaint’s privacy-first infrastructure so IP and location data stay under your control—and the experience still feels on-brand.
- Prevent IP + specific healthcare locations from being sent to third-party platforms
- Meet HIPAA, state, and internal privacy standards without turning maps off
- Customize map styles so they match your site and service-line branding
A Full Replacement For Google Maps
Build on your privacy-first foundation
Common Questions About Improving Marketing Performance
Standard Google Maps embeds send visitor IP addresses and specific healthcare locations directly to Google. On pages tied to conditions or treatments, that combination becomes sensitive health information in a system you don’t control, creating regulatory and privacy exposure.
No. Freshpaint Maps is designed as a feature-rich alternative to consumer mapping tools, so you can preserve familiar interactions—panning, zooming, markers, nearest-location views—while changing only where and how the map is powered behind the scenes.
Yes. Freshpaint provides privacy-safe location and search services you can use to build search-by-city/ZIP and nearest-location experiences, without calling Google’s consumer APIs.
Your developers will integrate the Freshpaint map components, but you don’t need to redesign your entire site. In most cases, you’re replacing how the map is embedded and styled, not your underlying information architecture.
Freshpaint Maps is built to reduce the risk of sharing sensitive health and personal data with third parties. That helps covered entities with HIPAA, but also supports organizations that need to comply with state privacy and consumer health data laws.
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