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A Customer Event vs. Cohort-Based Approach to Customer Data

Heap and Freshpaint can automatically track customer actions on your product and site. And both products can send that customer data to messaging and onboarding tools. So what's the difference?

Minimum Viable Analytics: Don't Overbuild Your Stack

For the early-stage startup, step one is remembering not to overbuild your analytics stack — it seems tempting, but trust us, Minimum Viable Analytics (MVA) is the way to start.

How One Product Leader Solved a Major Prioritization Tension: Customer Features vs. Product Analytics

Customer features vs. product analytics. You need both. But how do you get there with limited dev resources? Learn how.

Using Customer Behavioral Data to Scale Faster

With better growth, profits, and revenue at stake, more businesses should be using customer behavioral data and behavioral analytics to offer personalized experiences. Let’s look at the top 4 ways your team can use customer data.

Aug 3, 2022

by

Ray Mina

Freshpaint Blog

A Customer Event vs. Cohort-Based Approach to Customer Data

Minimum Viable Analytics: Don't Overbuild Your Stack

How One Product Leader Solved a Major Prioritization Tension: Customer Features vs. Product Analytics

Using Customer Behavioral Data to Scale Faster

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